It even has bulbs you can use outdoors. DIY home security solutions in which homeowners install and monitor the systems on their own are in high demand. Consumer interest in these products is high enough that many have been funded by Kickstarter projects that raise millions of dollars. Startups aren't the only ones making money off the DIY demand. Products from corporate titans such as Google's Nest and Dropcam are also diversifying the market. In most cases these have been acquired, not developed by the big corporations themselves.